Tuesday, November 28, 2017

Cybercrime: In-house protection that only YOU can provide

 

 
Cybercrime: In-house protection that only YOU can provide
 
From the political world to the corporate, all we hear about is hacking, hacking, hacking. Everyone gets hacked, data is stolen, etc. So, the cry goes up for better security protections for everyone's data. Firewalls, virus software, etc., etc., etc.
 
Want to know one of the best ways to protect your data? Train your employees to stop opening any emails or links unless they absolutely know they are safe. Scam emails that try to trick you into opening a link to a bogus site, or worse, trick you into providing your password or ID for a known site are exceptionally effective ways for hackers to get into your internal system and compromise data. Yes, ransomware is a serious issue, and malware is out there, but employees naively opening phishing emails remain one of the biggest risks to data security. Talk to your employees on an on-going basis and provide training and tips on how to ID phishing scams

Tuesday, November 21, 2017

VoIP: A money saving solution for your company’s technology backbone

 
 
VoIP: A money saving solution for your 
company’s technology backbone
 
When small business managers think about their IT infrastructure, they think about their employee’s mobile devices, cabling, Wi-Fi, laptops, a printer, and Internet connectivity. These are the basics of their IT infrastructure. However, there is one other aspect of a modern corporate IT infrastructure and that is an internal phone system that can connect “voice” over the internet, rather than traditional copper wires. Once upon a time, every office had an internal phone system that connected to the world via wire/cable/fiber. That wire/cable/fiber then connected a person in your office to a person somewhere else via the local phone company and a long distance carrier. And they did it for a per minute fee. And a very high per minute fee if you called internationally.
 
A VoIP phone system eliminates the phone company’s per minute connection, sidestepping them and running the voice call over the Internet. 
 
Talk to your managed service provider about this money saving addition to your firm’s technology backbone.



Tuesday, November 14, 2017

SAFETY PUP SAYS Update

 

 
SAFETY PUP SAYS…. Update
  
One thing smaller firms and individuals are often reluctant to do is download updates to their operating systems and individual apps and programs. Why? Well, because it takes time and you have to reboot the device. Other reasons are a fear that the newest update will have a bug and cause problems. The perception is that it is better to wait a few weeks. Finally, there is a fear that anytime you update a program or OS, something always starts acting weird.
All of these may have a certain legitimacy. Even procrastination has its defenders. But why should you download updates ASAP? Because they are not only about new features and a new gadget - they include patches to security issues that have been identified. One of the easiest ways to protect yourself from hacking malware and other nefarious online viruses is to always update your software. Do it the day the update comes out, because it may be released specifically due to the discovery of a brand new malware or ransomware hack.
Everyone talks about security. Be the person who acts. It is easy.

Tuesday, November 7, 2017

With Ransomware, The ONLY Cure Is Prevention

 
 
With Ransomware, The ONLY Cure Is Prevention
 
It just keeps showing up in the news. Ransomware seems to just not come to an end. If you haven't heard, ransomware is a particularly nasty virus that freezes access to your data and then demands a ransom, usually in bitcoin. The worst thing about it is that once you are hit, there is almost nothing you can do. There are only 2 options: don't pay the ransom and lose your data, or pay it. There is no "downloadable" fix. You are stuck. With ransomware, the ONLY cure is prevention.
 
In the case of ransomware you need to be constantly updating your data and securing it in isolation from your network. Even then, if your backup system overrides your older data each time it backs up, you can actually save the virus if it has infected your system at the time of the backup. To make sure you are as protected as you can be, we strongly recommend you contact a technical security expert to consult on the best way to protect against ransomware and other security hacks.

Monday, October 9, 2017

Business Trade Shows Part III: After the Event



So, you made it back home from the show. You're exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn't going to be enough.

First, send out a short email drip that includes a 'thanks for visiting us at the trade show.' The second should be a 'call to action' email. Send an invitation to meet via phone or in person, and add something for them to download. The download can be a whitepaper, or even just your brochure, but it is always good to attach something.

Now comes the really hard work. Contacting prospects. No one is going to just mail you revenues. You need to actively market to your trade show visitors. If some seem uninterested, put their names in a tickler file to try back in 6 months. Just be sure not to just let them drop; the situation may change in the future.

In summary, look at a trade show as a marketing event that goes beyond the time spent at a booth in some convention center. It is just a stage in a lengthy and important marketing campaign. Make sure you prepare for the show and do active follow-up afterward. Otherwise a trade show is just an expensive few days meeting lots of people you will never see again.

Monday, October 2, 2017

Business Trade Shows Part II: During the Event



We're back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let's look at your efforts during the show itself.

You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you're exhibiting. Now it is time to work the booth.

First, recognize that your goal is to use this show to develop as large a list of prospects as possible. That means you not only want visitors at the booth, you need their contact information. The proven way to get attendees contact information is to offer them something for free, or run a contest for something worthwhile. Most booths will offer some giveway, coffee mug, etc. at the booth if visitors sign a contact info sheet. People can't resist free stuff, no matter how muchthey don't need another mug or could afford to buy them on their own by the caseload. Therefore, have giveaways.

You can also run a contest for those willing to take the time for a demo of your product or service. If they will take the extra step, enter them for a raffle for something of greater value, such as an iPad or tablet.

If anyone shows special interest, keep your non-exhibit hours open to schedule meetings for coffee or a demo.

Beyond getting prospects, use the show for broader networking. Work the other booths and introduce yourself to other exhibitors to get your name known. You can never do enough networking, and you never know when it might pay off. If the exhibitor entrance fee does not include entrance to other networking events such as meals and meet-and-greet-happy-hours, consider buying a ticket for access.These offer additional opportunities to network.

Finally, don't forget social media. Throughout the show, post pics of yourself with clients or prospects who visited your booth. You can even use the event hashtag if they have one to help your business generate buzz!

Next time, let's talk about what to do once you get back home.

Monday, September 25, 2017

Business Trade Shows Part I: Before the Event



Going to a tradeshow for the first time? Don't make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful post­show follow up that signs on new customers. In the next few posts, we are going to break down the tradeshow marketing plan into three bite size pieces. Today, the pre-show build up.

The goal of your pre­show marketing is to attract visitors to your booth at the show. You want them to know about all about you before they take that first walk around the exhibit hall.

  1. Take advantage of all the marketing opportunities that the show planner offers. This may include access to an attendees list. If so, use this to send out a few introductory emails prior to the show including your booth number. Send one the day of the show reminding the reader where you are.
  2. Sponsorships are also an opportunity, if your budget allows it. This can be a small ad in the program or sponsoring an event or get-together during the conference. This is a bigger step and may be beyond the budget of a SMB.
  3. Social Media: Use social media to introduce yourself before the show. This means an active presence on Facebook, Twitter, and Linkedin. Send a brief announcement of who you are and that you will be exhibiting at the show, and then a reminder the day of the show or the day before.
  4. Website and blog: Post an invitation to the show on your website and your blog. This should go up about one week prior the to event.

These are just three simple steps you can take to build momentum before the actual exhibition. Next, we’ll talk about marketing during the show.